Meet Our Consulting Team

Welcome to Canna Management Corp! CMC was created to assist canna-business managers in meeting the challenges associated with cannabis legalization, increased competition, and regulatory oversite. Our skilled team members have extensive experience in all aspects of canna-business management including:

  • Licensing
  • Cultivation
  • Regulatory Compliance
  • Finance
  • Human Resource Management
  • Public Relations
  • Social Media
  • Marketing

Whether you are opening a new cannabis business or upgrading an existing business, Canna- Management is your one stop, turn-key solution to a thriving business. Our team can institutionalize the necessary changes in your organization to give your firm a competitive advantage in a fast-maturing market.

T.J. Cape


Over 30 years of experience

M.B.A. San Francisco State

B.S. Ornamental Horticulture Cal Poly San Luis Obispo

 T.J. Cape has amassed a wealth of knowledge in the field over the course of his over thirty years of experience. Cape is one of the nation’s top greenhouse business managers and has led the charge to introduce the best practices in business management to fledgling and established companies alike. Approachable and skilled at developing effective business management strategies, T.J. provides guidance and direction to his team of experts for the sole purpose of bringing state-of-the-art cultivation and business management techniques to the cannabis community.

Burke H. Nelson, Esq.

Licensing Attorney

11 years as a practicing attorney

J.D. Loyola Law School, Los Angeles

B.A. American Studies and Psychology University of California, Santa Cruz

Burke H. Nelson is a Southern California native with several years of work experience as a public health researcher. Burke began his law career by concentrating on business litigation and has refined his legal practice to transactional and consulting services for licensing, corporate formation, and management. Burke has assisted numerous cannabis companies navigate legal requirements such as:

  • I-502 licensing
  • Canna-business legal compliance
  • Business plan development
  • Zoning laws
  • Contract development

In his free time, Burke enjoys spending time with family and friends, being active outdoors, attending movies, concerts, plays, visiting museums, and playing the electric bass.

Donna Hatcher

Director of Performance Management & Presentation Packaging

17 years of experience in training and performance development

M.A. Instructional Technology

Donna has spent nearly 20 years aiding high-profile global clients meet the complex needs of their industries. Donna  is an expert at  (a) engaging clients to determine their needs and which of our subject matter experts (SMEs) should be deployed to address these issues and (b) Developing action plans, specific service deliverables, implementation process and follow-up schedule. She will be the first point of contact for many of our customers ensuring the consistency and completeness of the service that we provide.

Bobby Steinlein


Operations & Business Administration

20 years of experience greenhouse management

B.S. Environmental Horticulture & Psychology

Certified Leadership Strategies Facilitator

Bobby Steinlein has spent 20 years managing some of the largest greenhouse operations in the world. He is an expert at designing and implementing operations administration and promoting organizational change. His areas of expertise include:

  • Cash-flow management
  • Capital budgeting
  • Inventory processes/reconciliations/allocations
  • Labor tracking
  • Performance incentive programs

Bobby is also an expert in the facilitation of cultural shifts and team building in organizations large and small.

Wendy Robinson


Head of Operational Design & Logistics

30 years of experience managing greenhouse operations

B.S. Ornamental Horticulture & Business Management, Cal Poly San Luis Obispo

Wendy has managed the cultivation of hundereds of ornamental and edible plant species in the span of her career. Her areas of expertise include cultivation and operational mechanics and she has extensive experience in every aspect of operational management. In her spare time, she likes to play tennis and hang out with her son.

Christopher Kates


Electrical Consultant

15 years experience as a licensed electrical contractor

Chris possesses over 15 years experience designing and installing electrical systems to support cannabis growing facilities. He provides many important services including cannabis cultivators permitting, managing complex relationships with utility providers, site design, material procurement, and installation.

Jim Jensen


Social Media Manager

10 years of experience managing social media

Jim is the founder and host of The Essential Boomer blog and weekly podcast which has been providing vital information to baby boomers since May of 2014. Jim is also in the process of launching a new podcast and newsletter, The Medical Pot Guide, which will be dedicated to providing the latest information on the state of medicinal cannabis. Jim is a Social Media expert and knows how best to leverage the Social Media in promoting your Canna-Business.  Jim Is also a fitness expert and has owned his own full-time adaptive fitness business, Fit for Life, for over 11 years.

Aron Fowler


Cultivation & Post-Harvest Specialist

10 years of experience in cannabis cultivation

B.S. Agriculture, University of Florida

B.S. Chemistry, San Diego State University

Aron is a Master Grower and has more than 10 years experience managing and consulting in the cannabis cultivation arena. His many areas of expertise include assisting customers in updating and developing the most modern growing practices and post-harvest practices to optimize product quality, yield, potency and terpene profile.  Aaron also has 9 years as unit NCO for the United states Navy. He is  a Combat veteran, intel analyst, Recruiter, Logistics Coordination officer,  Supervisor of pre- and post-deployment office activities and a Fire Marshal.

Ethan Brown


Human Resources Expert

19 years of cultivation experience as Master Grower

B.S. Business, Cal State Fresno

Ethan has over 19 years of industry and cultivation experience in both indoor and outdoor commercial operations, organic programs and conventional programs. He has also facilitated the intensive set up of several California dispensaries and then helped in the maintenance of large indoor warehouse cultivation operations used to support the demands of the respective dispensaries. Finally, he has extensive experience in Human Resources management.

David Selsky


Philanthropy & PR Expert

15 years experience in corporate social responsibility

M.A. International Peace & Conflict Resolution

David has over 15 years of experience designing turn-key programs for individuals and organizations to make a positive impact on society. He has worked for a variety of nonprofits in fundraising, communications, and program management roles. Since 2009, David’s focus has been corporate social responsibility, guiding Fortune 500 companies in their employee engagement, volunteering, and philanthropy efforts.

Simon Watson


Washington State Cultivation Expert

10 years experience as a Master Grower

ATS Sustainable & Organic Agriculture

Certified Hydroponic Technician & Integrative Pest Management

Simon has over 10 years of industry and cultivation experience ranging from small indoor personal gardens to large commercial operations. He has been a full-time consultant for 3 years now working in Washington State’s recreational cannabis program. Last year alone Simon consulted on over 1000,000 sq ft canopy of cannabis production at over 6 locations. Finally, Simon is the Owner and operator of boutique clonery and extraction company.

Elliott Cody


Concentrate & Extract Expert

Elliott has managed two different concentrate labs overseeing facility design, machinery maintenance, the development of SOPs, employee development, Quality control and distribution logistics.  He has also done extensive consultation work in new product development and launching new industry- leading extracts and concentrate products including edibles, tinctures, wax, shatter, live resin, vape oil, salves, lotions, pills, drinks, and vapor devices.

Elliott’s interest and passion for cannabis is the ongoing research and development for quality research and new developments for cannabis and its bright future. He is committed to consistently providing clients with innovative extracts known for their high-quality and potency. 

Athan Bloom


Post-Harvest & Contract Research Expert

B.S. Nautical training & Project management

Athan has a background as a DOD Merchant Marine Officer, water technology specialist, and certified EMT. He is a Master Cannabis Grower with extensive experience in all aspects of cultivation, breeding, research, post-harvest management, quality control, production administration, and operational management. He owns and operates a cannabis collective and a cannabis delivery service.

Kelly Baumann


Marketing Operations Manager

10 years experience marketing operations

M.A. Public Policy, Stony Brook University

B.A. Cultural Anthropology

Kelly works closely with Social Media Manager Jim Jensen to create consistent branding across multiple channels. Kelly has over ten years of experience developing marketing campaigns for print, digital, and social media and implementing content creation strategies that leverage the strengths of each platform to raise brand awareness and increase engagement. She approaches marketing from the balanced analytical perspective integral to strategic decision-making.